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When you start your coaching business you hope that things will just come together and flow nicely. You imagine that customers will just come and you will change their lives and support them with your coaching.

It’s only until you have trained and begin with marketing and getting customers that you realise there is more to this, getting customers and making money stuff, like you have to actually do this and do it well.

The problem is though, that a lot of people – especially people who really are focussed on helping others, feel uncomfortable around the sales processes and asking for money. 

Why is this though? Why do we make up this story about why sales is uncomfortable? 

Every coach needs to sell their services in their business or they do not have a business. The harsh reality is that if you do not sell your coaching then you will not get any customers. 

So what can you do to help yourself feel more comfortable around sales and marketing yourself as a coach?

You may have heard me talking a lot about releasing your limiting beliefs and understanding the stories you are telling yourself. This is key to understanding the challenges you have about sales and getting coaching customers. 

When you understand the stories you are telling yourself about this and the beliefs that you have around money then you will be able to change any limiting beliefs to more positive beliefs that do support you in getting the outcome that you want – getting coaching clients and growing your coaching business. 

When we have certain beliefs we act in accordance with them meaning if they are limiting then they will limit you and if they are positive then they will support you to fly. 

It is key in your coaching to ensure that firstly you learn how to help people with limiting beliefs and also that you apply this to yourself. 

All coaches must be applying what they learn to themselves and self coach too. 

This is so key as it not only helps you reach your own goals, but you can with integrity sell your coaching too as you are talking from your own experiences. 

Write down all of the things you are saying to yourself now about why you cannot get coaching clients or why you cannot charge a certain amount of money and then ensure that you release these and grow through them in your coaching.

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